Want to turn your social media into a lead-generating machine?
Create stand-out content, attract perfect-fit clients, and sell out your offers with social media
…without a big audience, using spammy tactics, or feeling like you’re posting into the void
“The first day I joined, I dove into Module 1, posted on Instagram, & got a ton of engagement. An hour after I posted, someone dropped into my inbox wanting to hire me!
They said in their email that my Instagram post inspired them to reach out.”
Candice Coppola, wedding industry business coach
Quick question for coaches, service providers, & course creators who market their biz with Facebook or Instagram:
What’s the #1 thing preventing you from filling up your programs & selling out your offers with social media?
⇒ Is it your small audience?
If you think lack of followers is keeping you from making sales on social media, it’s not!
Because—contrary to what lots of folks think—you do NOT need a big following to make sales online.
For real. Ever hear of the Instagram star with 2 million followers who couldn’t sell 36 T-shirts on social media?
Yeah. Follower count does NOT equal big sales.
⇒ Lack of consistency?
Think you just have to post MORE consistently or show up “regularly” to make sales?
Mmm… nope! That’s not totally right either.
Because consistency is only part of the equation if you want to bring in leads & clients on repeat.
WHAT you say is equally as important as how often you say it.
⇒ Spamming your followers in DMs?
That’s a big no!
You don’t have to use spammy, salesy, tactics (or write posts that sound like mini-infomercials) to line your courses and offers with perfect-fit clients from social media.
In fact, selling should feel good.
Because when you sell from a place of connection & authenticity, it’s about helping the right people find a solution to their problems (not convincing *everyone* to buy your stuff).
Nope! It’s none of those!
Without a doubt, one (or all) of the following is keeping you from getting booked out on social media…
UNCLEAR MESSAGING
Sure, you know how you help people, but when you try to communicate it online, your message comes out all wordy and confusing – making you sound like an amateur.
(This is a *super* common problem)
NO STRATEGY
Posting for the heck of it doesn’t lead to sales. It leads to burnout.
If you want to SELL on social media, you need a plan to strategically convert your prospects into clients—cause it won’t happen by accident!
LACK OF CONNECTION
Community-building & connecting with others is the name of the social game.
Hiding behind your posts, not engaging with others, or getting caught up in vanity metrics instead of building meaningful relationships will stop sales.
Any of those hitting home for yah?
Mmmm. I thought so.
Imagine, for a moment, how *flipping* amazing it would be to have…
Perfect-fit clients sliding into your DMs asking about your offers
Industry leaders reaching out to collaborate on offers or partner up for podcast shows, summits, and live trainings
Sold out offers, full programs, and a booked-out calendar all from your social media posts
ALL of that is possible.
You can use your social media platforms as lead-generating machines.
You can book out your programs and services (including high-ticket) on Facebook and Instagram.
You can create social posts that sell.
…Even if you don’t have a big audience,
are already showing up online (but seeing no traction),
and don’t want to sound like a car salesman in your posts.
Wanna know how?
It’s time we’ve met…
Hey, heyyy! I’m Christine
The conversion copywriter behind dozens of multi 5- and 6-figure launches for online biz leaders and experts.
I’ve spent the last 5+ years helping entrepreneurs attract clients, get booked out, and fill their programs using high-converting copy and messaging strategies.
And I’ve used those same techniques to book out my copywriting services, hit $10K+ months in my biz, and sell out my digital course launches.
Selling with social posts is my absolute jam.
But it wasn’t always that way.
Let’s take a little trip down memory lane. (Buckle up, it’s a bumpy ride…)
In 2016, I started my copywriting business from bed—literally.
After quitting the career & business I’d spent a decade building in the health & wellness industry, I was spending 18+ hours per day lying under my covers due to chronic illness issues.
I started copywriting on a whim – with ZERO street cred and no idea how to get consistent clients.
During my first 2 years of business, I invested a lot of time & money into getting good at my craft – I wanted to be a great copywriter.
But I wasn’t marketing myself. I was relying on referrals and sheer luck to land clients.
Some great opportunities did come my way, and I was helping other businesses have 6-figure launches…
But I was barely paying the bills.
I knew I needed something to change.
So I got serious about marketing my business.
I 10x’d my visibility on social media and I started applying the conversion copywriting techniques that I used to help my clients have big launches to my own social media content.
In just 3 months, I closed my first 5-figure sales month.
My DMs were full of potential clients asking about my services and industry leaders I admired asking to partner or collaborate on upcoming speaking opportunities.
I was attracting higher-paying clients and doubled my income the following year.
Ever since then, I’ve been able to consistently sell $5,000-$10,000+ packages & easily book out my services using social media.
Not because I’m onling 24/7—in fact, I have a content strategy that sells for me even when I’m taking breaks from social.
And definitely NOT because I’m a sell-at-all-costs kind of chick. I’m very much in the anti-bro-marketing crowd and take ethical marketing to heart.
Inside Social Posts That Sell™, you’ll get my simple framework to teach you exactly how to attract leads & clients…
On repeat.
You’ll find everything you need to clarify your message, skyrocket engagement, and easily sell (with zero ick)
You’ll also get answers to those big, un-Googleable questions, like:
How do I structure my posts so they turn readers into buyers?
How do I attract MY people and keep their attention?
How can I stop posting how-tos and post to get sales instead?
How do I describe my offer so the right people are eager to say yes?
How do I talk about what I do so my ideal clients know I can help them?
How do I actually get people into DM’s and convert sales?
Ready to start leveraging your social media and selling your programs and services online?
WELCOME TO
A self-paced course designed to teach you how to easily plan, create, & share binge-worthy content to attract organic leads, call in your perfect-fit clients, and sell out your offers with social.
*BEST VALUE (save $300)*
One-time payment $897
just $597
*MOST FLEXIBLE*
3 monthly payments
3 x $220
My Conversion Content (C4) Method™
shows you how to master connection-based marketing, fill up your DMs, and book out your calendar with perfect-fit clients.
THIS IS HOW WE DO IT
(cue Montell Jordan…)
CLARIFY YOUR MESSAGE
We start by getting you clear on your Ideal Client, Unmistakable Message, and Offer Transformation so your people know exactly who you help, HOW you help them, and why you’re THE ONE to listen to
CREATE STRATEGIC CONTENT
Once your message is totally on point, we dive into creating content – strategically. No more wasting time posting for the sake of it – it’s time to start posting for sales
CONNECT TO CONVERT
Finally, you’ll learn how to connect with your community and sell in your DMs (without sounding spammy, salesy, or icky) to fill your programs and sell out your offers in a way that feels good for everyone
Here’s a peek at what’s possible when you use my C4 Method™ to up your game
“I’m fully booked and have leads reaching out regularly. I also booked 4 clients into my first coaching offer!”
“Since going through SPTS, I’ve grown my IG to over 200 followers from 0 (not even my Mum was in there), got almost 200 aligned members into my private facebook group, and doubled my following on LinkedIn to 1600+.
I also got featured in 3 of the largest national news media and invited to join my 2 first podcasts.
I’m now way more visible online, am fully booked, and have leads reaching out regularly wanting me to write for them and help them with their online presence. I also booked 4 clients into my first coaching offer!
And my clients love what I’m doing for them – they think I’m a genius at writing for social media.”
– Camilla Groen, freelance writer
“My next launch resulted in 7 new clients in my online program!“
“Before joining SPTS, I was having trouble connecting with my audience, keeping things simplified, and felt that people were seeing me as an inspiration but not necessarily buying from me.
It was a no-brainer to join SPTS. I loved how straightforward and simplified the videos were! The content was very actionable, and I was able to put everything I was learning into action right away.
Since going through the program, I’ve been able to cut down the time it takes me to write a social media post, and my next launch resulted in 7 new clients into my online program, which I think had to do with connecting with my clients in a deeper and more transformational way.”
– Stephanie Long, nutrition business coach
“I was able to convert several followers into paying clients after posting just once using the framework.”
“I’ve been posting on Instagram for my business for well over a year. I’m always looking for a better way to improve my messaging and convert fans into paying clients.
Christine’s course, Social Posts that Sell™, has proven to be effective. I recently launched a mini-course for my ideal clients and was able to convert several followers into paying clients after posting just once using the framework.
If you are hell-bent on using Instagram for your business, but stuck with how to structure your posts and what to truly talk about with your fans to convert them into paying clients, Social Posts that Sell is the course for you!”
– Oanh Jordan, kid-lit branding coach
You’ll see an instant uptick in engagement by the time you’ve implemented Module 1
Yep. I mean that.
Social Posts That Sell™ is structured to help you create irresistible content, attract organic leads, and sell out your offers as quickly (and efficiently) as possible.
Let’s break it down.
MODULE 0: Planning & Prepping for Success
Set yourself up for success so you can slash the learning curve and start seeing results fast.
You’ll learn how to:
- Complete the course and make progress quickly and efficiently
- Manage your time and create results on social media without spending hours scrolling or burning out
- Ditch perfectionism so you can create content any time, instead of just waiting until you feel like it
MODULE 1: Structuring Posts that Sell
Get the inside scoop on how to structure your social media posts so they work. You can wave buh-bye to content that falls flat.
You’ll learn how to:
- Write scroll-stropping headlines that grab attention (plus get 40 fill-in-the-blank templates)
- Use conscious Calls-to-Action to guide your audience to take action in a way that feels totally natural (plus get a CTA swipe file)
- Write posts that get read from top to bottom so your audience not only sees your message, but engages with it too
MODULE 2: Ideal Client & Irresistible Offers
Get clear on WHO you serve and HOW you serve them so you can attract perfect-fit clients and get them eager to join your offers.
You’ll learn how to:
- Get inside the minds of your dream client to uncover the language that’ll connect & convert
- Describe your offers in a way that makes them irresistible to the right people
- Build a community of ideal clients who are excited about your message and offers
MODULE 3: Strategic Content Creation
Create a content plan and the specific posts that intentionally drive sales.
(This Module comes stacked with LOTS of example posts so you’ll know exactly what your strategic posts will look like.)
You’ll learn how to:
- Create essential types of content that’ll position you as an expert, build instant credibility with your audience, and attract your dream clients
- Write offer posts that’ll have your ideal clients sliding into your DMs asking for more the deets about your offers
- Plan your promotional calendar so your content is always driving traffic to your offers
MODULE 4: Next-Level Copywriting
Bring out your inner copywriter, amp up the personality factor of your posts, and create copy that catches (and keeps) your people’s interest.
You’ll learn how to:
- write copy that reps your unique voice and personality so you stand out from the noise
- make your words pop off the page with delicious detail
- and use pro-level copywriting formulas to convert more readers into buyers
MODULE 5: Connect to Convert
Build genuine connections and be of service to your ideal clients so you can sell (soulfully) directly through social media
You’ll learn how to:
- Engage and connect with your audience to turn more readers into raving fans and happily paying customers
- Have conversation in the comments & DMs to build your network without being pushy, salesy, or icky
- Invite the right people into the sales conversation and into your programs
Want a peek Behind-the-Scenes?
Let me show you around the place
Click the play icon below for a look inside the course platform
When you join Social Posts That Sell™, you’ll get instant access to all the tools, templates, examples, and plug-and-play scripts you need to get implementing right away
Customizable Conversion Content Calendar
You’ll get content calendars for 2 different types of promotions that show you WHAT to post & WHEN to post it so you can generate leads and sales *on purpose*
Caption Templates & Examples Galore
Copywriting formulas, post templates, and loads of example posts make writing your own stand-out, high-converting captions a whole lot simpler
40 Scroll-Stopping Headline Formulas
These student-favorite fill-in-the-blank headline formulas make it wildly easy to grab attention and get people clicking that “read more” button
Call-to-action Swipe File
Never write a dull CTA again with this treasure-trove of CTAs that compel your perfect-fit clients to take action on your content
Non-Salesy DM Scripts & Conversation Starters
Learn exactly what to say in comments and DMs to guide perfect-fit clients into your sales process without feeling pushy, spammy, or salesy
20+ Bite-Sized Video Trainings
Each lesson is easily digestible in 5 to 10 minutes so you can learn and implement without getting burnt out or stuck scratching your head
Action Guides & Planning Tools
Each module comes fitted with an Action Guide including easy-to-implement exercises, multiple example posts from my own business, and get-sh*t-done tools so you can spend LESS time on social media while attracting MORE perfect-fit clients
Materials On-the-Go
Got wifi? Then you can log into your learning portal, access ALL the material, and create stand-out content anytime, anywhere
All-Access Pass to the Social Posts that Sell™ Student Facebook Group
Any questions along the way? Drop ‘em in our private student Facebook group & you’ll get help from me and your fellow SPTSers!
Oh, wait. There’s more.
You’ll also get instant access to these sweet bonuses to make writing social posts that sell simpler than ever
(An $1150 value for F-R-E-E)
BONUS 1 (NEW!):
5X Your Audience ($500 value)
Add hundreds of warm, organic leads to your social following and email list FAST through the power of partnerships.
You get the step-by-step training, partnership ideas, pitch templates, pitch examples, and more to build relationships and create successful collabs.
Get ready to build your network AND your community – in a sleaze-free, feel-good way!
BONUS 2:
Plan for Profit Workshop ($200 value)
In this 2-hour workshop, you’ll learn how to plan your marketing and content for an entire quarter.
This is the step-by-step system I use in my own business to map out my high-converting content strategy, come up with content ideas, and plan for 3 months of sales.
You’ll get a customizable Quarterly Content Calendar & Organization System, plus a worksheet to guide you through the creation process.
BONUS 3:
Content Time-Savers ($200 value)
In this 2-part workshop, you’ll learn how to save loads of time with batching & repurposing!
You get my step-by-step system to batch content so you don’t get burnt out creating content *all the time.*
You’ll also learn how to repurpose your existing content so you can save some of that brainpower for serving your clients.
Plus, get my insider tips on how to include your VA in your social media posting strategy so you can protect your time even more.
BONUS 4:
Profitable Profiles ($200 value)
This over-the-shoulder tutorial shows you how to:
- upgrade your Instagram profile so you become searchable
- set up your Facebook Business Page so visitors know how to interact with you
- and use your Facebook personal profile to support your biz (even if you have old friends and family members following you).
You’ll make it easy for perfect-fit clients to find AND hire YOU!
BONUS 5:
50 Conversion Content Prompts ($50 value)
Reference this bank of client-attraction, brand-building prompts any time you sit down to create content and you’ll never have to wonder What should I write about? Ever again.
These prompts are designed to spark interesting ideas that boost your authority, show off the value of your work, and drive leads and sales.
Time to pass the mic & let some SPTS students tell you about their amazing results
Ellyn sold out the launch of her group coaching program!
Candice has clients reaching out to her about working together!
Safia has more leads reaching out, engagement, and DM’s!
Kristyn finally nailed her ICA & sold out her group coaching program!
Camilla booked out her freelancing biz within 3 months!
Ready to create stand-out content, attract perfect-fit clients, and sell out your offers?
Get instant access to Social Posts That Sell™, bonuses worth $1150, and all the templates, examples, and plug-and-play scripts you need to master connection-based marketing & drive sales online
*BEST VALUE (save $300)*
One-time payment $897
just $597
*MOST FLEXIBLE*
3 monthly payments
3 x $220
In case you’re wondering how Social Posts That Sell™ stacks up to other programs out there…
Other Programs
❌ Teach Theory-Based Concepts that tell you WHAT to do but fall shy of teaching you HOW to do it—leaving you confused, frustrated, and feeling a bit ugh
❌ Overwhelming Info like long-winded videos and e-book length PDFs
❌ Little or No Support—I’m talking a set of modules or a slide deck and that’s it—yikes!
❌ Teach Trendy Tactics (like how to make Reels or go Live) which means you’re always left scrambling to learn the latest tricks and trades
❌ Obsess Over the Algorithm so you’re always left battling an invisible enemy, instead of focusing on things that actually matter
social posts that sell™
✅ LOADED with Examples & Templates so you always know how you can apply the lessons to your own social posts
✅ Teaches “Conversion Content” which can be used to turn any social media channel into a lead-generating machine (these concepts also work for email marketing & ANY copy you write!)
✅ Bite-Sized Lessons & Plug-and-Play Tools so you can quickly learn what you need and implement it right away
✅ Private Student Community where you have the opportunity to ask questions & get support directly from Christine – PLUS connect with other entrepreneurs in the program
✅ Teaches Timeless Skills & Principles like copywriting, sales, understanding your ideal client, and crafting a clear message. You learn essential skills and strategies that outlive the algorithm and NEVER go out of style.
Get ready to create content your community goes wild over
Like hundreds of comments, saves, and shares kind of wild…
Around here, we celebrate wins like these
WANT WHAT THEY’RE HAVING?
Join Social Posts That Sell™ & get started creating stand-out content to attract perfect-fit clients & sell out your offers
*BEST VALUE (save $300)*
One-time payment $897
just $597
*MOST FLEXIBLE*
3 monthly payments
3 x $220
IT’S TIME FOR A LITTLE HEART-to-HEART 💌
The Social Posts that Sell™ Guarantee
When you join Social Posts That Sell™, you’ll have instant access to all the lessons, templates, examples, and plug-and-play scripts you need to create stand-out content, attract high-quality leads, and sell out your offers.
And while the instant-access-to-everything approach doesn’t lend itself to a money-back guarantee, that doesn’t mean I haven’t thought long and hard about my promise to you as my student—and in many ways, it’s better than a stiff 2-weeks or your money-back situation.
When you’re a Social Posts That Sell™ student, I guarantee you this:
⇒ Everything inside this program has been proven in my own business and in other SPTS student businesses. In other words, you’re getting tried-and-tested formulas and lessons that have already led to a (truly) immeasurable amount of sales, connections, and relationships.
⇒ If you show up, implement the trainings, and ask for what you need, you will see results. Because you absolutely can turn your social media into a lead-generating business tool, just like the dozens of students inside SPTS. And I can’t wait to show you how.
I’m deeply honored to link arms on your journey to level-up your social media strategy, and I intend to always lead from a place of values, integrity, and transparency.
You’ll learn the same approach to conversion copy that I’ve used to help my 1-on-1 clients get results like these:
“We had 217 people enroll and had a $702,000 launch.”
“This was the biggest launch I’ve ever had in my business. Our goal was to sell 200 spots. We had 217 people enroll which accounted for over $700,000 in revenue.
Having Christine on the launch team made all the difference this year!”
– Tyler McCall, marketing strategist
“I had 177 people sign up. My program did so well because of you.”
“I used to get maybe eight people signing up, and from Christine’s emails, I got 30 to 40 people signing up per email. I had 177 people total sign up for the program.
Christine is the best copywriter I’ve ever worked with. She just nailed it. She nailed the voice. She nailed the stories.
– Muneeza Ahmed, health coach
“I made more money than I ever had in a launch!”
“Christine helped me create sales emails and sales page copy that actually converted.
I sold more spots than I was ever able to, at a higher price than I ever had, and made more money than I ever had in a launch.”
– Veronica Grant, relationship coach
GOT QUESTIONS?
I’m a [insert what you do], is Social Posts That Sell for me?
The short answer: Yes!
The long answer: If you’re an online entrepreneur with a personal brand—like a coach, consultant, course creator, healer, photographer, designer, copywriter, author, stylist (I can keep going!)—and you market your business on Facebook and/or Instagram, then Social Posts That Sell™ can help you create stand-out content & book more clients.
This program is NOT for you if you sell physical products.
I’m a copywriter or social media manager. Can this help me write better content for my clients?
That’s a BIG yes! All the concepts covered in Social Posts That Sell™ can help you create stand-out content for your client’s businesses, too!
I’m NOT a copywriter… will this be too technical or go over my head?
Not at ALL! I created SPTS because there really weren’t any programs teaching non-copywriters how to create content that converts.
Everything out there was too jargon-y or too advanced. This program was made by a copywriter (hiii!) for NON-copywriters, so you’re in good hands.
Will this program teach me how to make my feed look pretty?
Nope! We’re all about clear messaging and conversion copywriting around here.
We will not be covering graphics or visuals, but you’ll learn how to write bomb.com captions and share lead-generating content so you can sell out your offers.
I have a small audience on social media. Will this program still work for me?
Yes, yes, yes, and yes! Let me *super* clear: you do NOT have to have a huge audience, 10k followers, or be an Insta-celebrity to leverage social media to get more sales.
Social Posts That Sell™ is about creating conversion-focused content that attracts the right clients—regardless of your follower count.
What if I’m terrified to show up on social media?
It depends. Are you not showing up because you don’t know what to say? If so, then Social Posts That Sell™ will totally transform your social media strategy and help you sell out your offers.
But if you’re not showing up because you’re super scared to be visible online (and you’re not willing to just go for it), then mindset coaching or another mindset-focused offer might be what you need.
How long will it take for me to see results?
That depends on how quickly you can start implementing! Some students binge the modules, get started implementing right away, and see results instantly.
As soon as you join, you’ll get instant access to the entire course, all the templates and examples, and the course bonuses.
How long do I have access to the material?
For.EV.ah! (Or at least as long as the program exists 🙂 You’ll have lifetime access to everything here plus access to all future updates.
Before you go…
Let’s talk ROI
What would your business look like if you implemented the lessons in Social Posts that Sell™ and made even one post that led to a sale?
What if you filled your month’s calendar with perfect-fit client discovery calls?
What if your program waitlist exploded next week?
What if—in just a few days—you hopped into my DMs and said…
That’s what is possible
…when you clarify your message, create content – with strategy, and have convos that guide the right people from your posts into your programs.
That’s what’s waiting for you just beyond this page.
Join Social Posts That Sell™ and get instant access to:
6 Core Content Modules with 20+ video trainings to teach you exactly how to write captivating captions, killer headlines, and CTAs that have your perfect-fit clients throwing their coins atcha
Customizable Conversion Content Calendar so you know what to post AND when to post it to sell
Caption Templates & Examples GALORE to make writing your own stand-out, high-converting captions a whole lot simpler
40 Scroll-Stopping Headline Formulas that make it easy grab attention, stand out online, and get your posts read
CTA Swipe File that compels your perfect-fit clients to take action
Non-Salesy DM Scripts & Conversation Starters to guide perfect-fit clients into your sales process without feeling pushy or spammy
All-Access Pass to the Social Posts that Sell™ Student Group so you can ask all your questions and get feedback right away
Bonus #1: 5X Your Audience and add hundreds of warm, organic leads to your audience FAST
Bonus #2: Plan for Profit Workshop get your promos and content planned for an entire quarter so you can start posting for SALES
Bonus #3: Content Time Savers Workshop so you can learn my step-by-step system to batch and repurpose content
Bonus #4: Profitable Profiles Training so you can hook perfect-fit clients as soon as they land on your profile
Bonus #5: 50 Conversion Content Prompts so you’re never stuck thinking What do I write about? Ever again.
Lifetime access to the content + future updates
TOTAL VALUE = $4,000+
Your investment…
*BEST VALUE (save $300)*
One-time payment $897
just $597
*MOST FLEXIBLE*
3 monthly payments
3 x $220
DISCLAIMER: Specific monetary or other results of any kind are not guaranteed by purchasing this program. Any results or statements made in the copy on this page are based on the individual action and results of the person making the claim and are not guaranteed. This program is designed to give you tools and information to write content for social media but you are fully responsible for your own use of the program materials and the outcomes of their use. Christine Blubaugh, LLC and Christine Blubaugh are not liable for your results.
By purchasing you agree to the Program Terms & Conditions
© Christine Blubaugh, LLC 2019