

The speed and success that came directly from Instagram continue to blow me away.
I’d always seen Instagram as like a vanity project. Like – look at me and my perfectly-styled life! Look how many followers I have! I’m so amazing!
There’s plenty of that over on Insta, for sure, but I learned very quickly that it doesn’t have to be a shallow pit of narcissism.
Instagram is an amazing place to share your message, show up as an imperfectly perfect person, find your ideal clients, and grow your business.

(click this ^ image to follow me on Insta!)
3 Things I Did to Launch My Biz & Get Paid with Instagram:
1. I got my bio on point.
Your bio is the thing that tells people what you do, who you serve, and how you help them. Instagram doesn’t give you a lot of space for this, but you need to make sure that your ideal clients understand what you’re about. When I launched my business on Instagram, I updated my bio to clearly state that I was a copywriter for online solopreneurs. My bio also included a brief sentence about the benefit of my services – making my peeps more cash. I wrote a detailed blog post all about Insta Bios that get clients. Head over here to check it out, and then hustle on back for the rest of this goodness.2. I showed off my expertise.
Depending on the nature of your business, brand, etc., there are many things you might post about on Instagram. No matter what, though, you MUST be sharing your expertise. What do you do? How do you help people? Get that badassery out there. Your audience needs to know that you’re an expert who knows her stuff. For me, that meant posts where I taught my audience about copywriting. I gave lots of tips and shared advice related to my specific niche, so they could see that I was legit.3. I connected with my ideal clients & influencers who serve the same people.
The thing that most entrepreneurs skip on Instagram, but is actually the most important thing of all, is connecting with people. Clients, partnerships, and other opportunities come when you build relationships. Don’t just scroll and like the pretty pictures you see. Find your ideal clients and influencers you want to connect with, and start a conversation with them. Do NOT leave lame ass 2-word comments (Nice post! Great stuff! – you know the ones I’m talkin’ about…). Answer the questions they’re asking. Reply to comments left on your posts. Chat with people like you would in a Facebook group. Treat people on Instagram like they’re your friends and potential clients, because – NEWS FLASH: they are.
Using the strategies I listed above led to major results for me, very quickly.
– My 1:1 client schedule filled up quickly.
– I hit the $5K month mark just 4 months into my business.
– I was invited to guest post for other blogs.
– I was invited to be the guest expert for another business owner’s membership program.
– And a bunch of other great opportunities that have led to more clients and income!
Have you used Instagram to grow your business? Have questions about my strategies or any of your own to add? Share in the comments below!

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